3 Lessons Sundance Can Teach Us About Storytelling – Adweek

Source: 3 Lessons Sundance Can Teach Us About Storytelling – Adweek

Great takeaway from this one.  Authentic and Real are not the same!!!  Your story should be based on something real and then told in an authentic way.  The term Authenticity should be exchanged with the term Real when trying to figure out how to tell a brand story.

Good Stuff!!